Governing the Business of Name, Image & Likeness
The National Trade Association for the NIL Sports Business Ecosystem.

The National Trade Association for the NIL Sports Business Ecosystem.

The NIL Sports Business Association was formed to bring structure, standards, and leadership to the rapidly evolving Name, Image & Likeness economy.
As NIL continues to expand across youth, high school, collegiate, and professional sports, athletes, families, brands, institutions, and professionals need a trusted trade association focused on education, best practices, and long-term sustainability.
N.I.L.S.B.A. exists to serve that role — providing guidance, advocacy, and a unified voice for the business of NIL.
Bob Smith
Founder, NIL Sports Business Association
Founder & CEO, Nationsbest Dream Team

The NIL Sports Business Association has officially launched to bring structure, standards, and leadership to the rapidly evolving NIL economy.
In this breaking news segment, Gametime Guru Podcast Host Shane Larson details the formation of N.I.L.S.B.A. and why it represents a major step forward for athletes, brands, institutions, and professionals operating in the NIL ecosystem.

Who it’s for: Brands seeking athlete partnerships
Why it matters: Brands need safe, compliant, and effective NIL access
What access they get: Brand registry placement, athlete discovery, and NIL partnership opportunities

Who it’s for: Companies operating within the NIL space
Why it matters: The NIL economy requires trusted vendors and services
What access they get: Visibility, credibility, registry inclusion, and ecosystem-wide

Who it’s for: NIL collectives supporting athletes and programs
Why it matters: Collectives need structure and legitimacy
What access they get: National visibility, best practices, education, and industry alignment

Who it’s for: Universities, athletic departments, and administrators
Why it matters: Institutions need structure, standards, and best practices
What access they get: Association resources, compliance support, education, and national NIL alignment

Who it’s for: College athletes and athletic departments
Why it matters: College is the epicenter of NIL activity
What access they get: Registry inclusion, education, brand exposure, and ecosystem-wide NIL connectivity

Who it’s for: High school athletes and programs
Why it matters: NIL readiness is critical before college recruiting
What access they get: Education, compliance awareness, exposure, and NIL pathway preparation

Who it’s for: Athlete agents and representatives
Why it matters: Proper representation protects athletes and brands
What access they get: Registry inclusion, credibility, education, and NIL deal ecosystem access

Who it’s for: Attorneys specializing in NIL and sports law
Why it matters: Legal expertise is essential to NIL integrity
What access they get: Professional listing, referrals, education, and industry collaboration

Who it’s for: NIL advisors, strategists, and consultants
Why it matters: Guidance drives smarter NIL outcomes
What access they get: Professional visibility, education, networking, and ecosystem integration

Who it’s for: Youth athletes, families, and youth sports organizations
Why it matters: NIL education starts long before college
What access they get: Early NIL awareness, parent resources, and inclusion in the youth NIL ecosystem

Who it’s for: Parents and guardians of NIL athletes
Why it matters: Informed parents protect athletes and maximize opportunities
What access they get: Trusted NIL education, resources, registry access, and guidance through every stage of the NIL journey

Who it’s for: Youth, high school, college, and professional athletes
Why it matters: Athletes are the foundation of the NIL ecosystem
What access they get: Free inclusion in the national NIL athlete registry, education, visibility, and NIL opportunity access
THE NATIONAL NIL ATHLETE REGISTRY
This is the command center of modern NIL.
The National NIL Athlete Registry is the nation’s most powerful, verified athlete database — connecting athletes ages 5–45 with brands, collectives, agencies, media, and NIL campaign decision-makers nationwide.
Every registered athlete is part of the live NIL ecosystem built by the Nationsbest NIL Dream Team — where profiles are organized, campaigns are matched, and real NIL opportunities begin.
✅ National exposure to NIL-ready brands
✅ Centralized verified athlete data
✅ Campaign-ready discovery platform
✅ Marketplace eligibility & priority access
✅ Active deal matching year-round
This isn’t a mailing list — it’s the NIL deal engine.
The National NIL Parent Registry is the nation’s trusted parent-facing database designed to support families navigating the modern NIL landscape. It serves as a centralized resource connecting parents and guardians to verified education, compliance awareness, and best practices aligned with the national NIL ecosystem. The registry empowers parents to confidently guide their athletes by providing clarity, structure, and informed oversight at every stage of the NIL journey — from youth and high school through college and beyond.
The National NIL Brand Registry is the official national database for brands participating in the NIL economy. It provides a centralized, compliant environment where verified brands can engage responsibly within the NIL ecosystem alongside athletes, collectives, agencies, and media partners. Built on transparency, education, and national standards, the registry helps brands navigate NIL engagement with confidence while supporting ethical partnerships and sustainable campaign development across all levels of sport.
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